# Mark Down

> The marketing team's OKF-formatted knowledge base of learnings — experiment results, channel benchmarks, and audience/messaging insights. Read and written by Mark, Optimizely's AI.

This site serves Markdown to agents: append `.md` to any learning URL, or send `Accept: text/markdown`.

## Discovery
- [Full corpus](https://wiki-rosy-zeta.vercel.app/llms-full.txt): every learning as Markdown in one file
- [Semantic sitemap](https://wiki-rosy-zeta.vercel.app/sitemap.md): every page with summary + metadata
- [Taxonomy](https://wiki-rosy-zeta.vercel.app/taxonomy.json): governed types, channels, tags, edge kinds
- [Link graph](https://wiki-rosy-zeta.vercel.app/graph.json): the cross-link graph across all learnings

## Events

- [6sense Breakthrough 2026, Las Vegas](https://wiki-rosy-zeta.vercel.app/learnings/6sense-breakthrough-2026-las-vegas.md): Gold-sponsored tradeshow — Fontainebleau Las Vegas, Nov 2–5 2026 — 10×10 booth + 20-min spotlight session on AI-powered 1:1 personalization, Opal & Agent Orchestration focus, ABM marketers audience
- [AI and Experience Creation Summit, Helsinki 2026](https://wiki-rosy-zeta.vercel.app/learnings/ai-and-experience-creation-summit-helsinki-2026.md): Optimizely-hosted event in Helsinki, 24 Nov 2026 — AI & Experience Creation Summit for EMEA Nordics / Finland prospects and customers covering Opal and CMP
- [B2B eCommerce World Americas 2026, Indianapolis](https://wiki-rosy-zeta.vercel.app/learnings/b2b-ecommerce-world-americas-2026-indianapolis.md): Sponsored tradeshow — JW Marriott, Indianapolis, Indiana, 1–3 November 2026 — B2B Networking Lounge + 10×10 tabletop exhibitor presence, Configured Commerce focus
- [B2B Exchange @ Shoptalk Fall, Nashville 2026](https://wiki-rosy-zeta.vercel.app/learnings/b2b-exchange-shoptalk-fall-nashville-2026.md): Silver-sponsored B2B commerce tradeshow — Music City Center, Nashville, 28 Sept – 1 Oct 2026 — 10-min breakout session + 6 x 1:1 meetings, Configured Commerce focus
- [B2B Online Atlanta 2026](https://wiki-rosy-zeta.vercel.app/learnings/b2b-online-atlanta-2026.md): Sponsored tradeshow — Grand Hyatt Buckhead, Atlanta, Nov 9–11 2026 — 8×10 booth + 55-min boardroom workshop, Configured Commerce focus, NA M&D territory
- [Boston Roadshow 2026](https://wiki-rosy-zeta.vercel.app/learnings/boston-roadshow-2026.md): Optimizely-hosted full-day event — customer sessions, breakout sessions, ELT keynote & networking, Convene Boston, 28 October 2026 — North America field event
- [CJAM Sessions 2026, Stockholm](https://wiki-rosy-zeta.vercel.app/learnings/cjam-sessions-2026-stockholm.md): Exclusive sponsored session by Conversionista — Eidra's office, Stockholm, 23 Sep 2026 — speaking slot, demo presence & hosted networking on AI + experimentation
- [Conductor C3 Conference, NYC 2026](https://wiki-rosy-zeta.vercel.app/learnings/conductor-c3-conference-nyc-2026.md): Branding sponsorship — Conductor's C3 user conference, New York City, 28 October 2026 — no booth or speaking session, Optimizely present as branding sponsor via partner marketing
- [Content Marketing World 2026, Denver](https://wiki-rosy-zeta.vercel.app/learnings/content-marketing-world-denver-2026.md): Emerald sponsor — 10×20 booth + 30-min speaking slot, Denver Convention Center, 5–7 October 2026
- [Customer Experience Live, Dubai 2026](https://wiki-rosy-zeta.vercel.app/learnings/customer-experience-live-dubai-2026.md): Gold-sponsored tradeshow — Customer Experience Live, Dubai, 30 Sep – 1 Oct 2026 — keynote presentation, 2m×2m booth, 3 conference passes
- [CX Circle NYC 2026](https://wiki-rosy-zeta.vercel.app/learnings/cx-circle-nyc-oct-13-2026.md): Sponsored tradeshow — Contentsquare's CX Circle, The Glasshouse NYC, 13 October 2026 — Gold sponsor, booth + session, 1,500+ digital experience leaders
- [D-Congress 2027, Gothenburg](https://wiki-rosy-zeta.vercel.app/learnings/d-congress-gothenburg-2027.md): Sponsored tradeshow — 56m² booth + speaker session, Svenska Mässan, Gothenburg, 10–11 March 2027 — EMEA Nordics retail & commerce event targeting 4,500+ participants
- [Digital Marketing for Financial Services (DMFS) New York Summit 2026](https://wiki-rosy-zeta.vercel.app/learnings/dmfs-new-york-2026.md): Sponsored tradeshow — New York Hilton Midtown, NYC, Oct 28–29 2026 — 10×10 booth + 30-min speaking session, Experience Creation / CMS, FinServ enterprise audience
- [DMEXCO 2026, Cologne](https://wiki-rosy-zeta.vercel.app/learnings/dmexco-2026-cologne.md): Sponsored tradeshow — Koelnmesse, Cologne, Germany, 23–24 September 2026 — Hall of Tech booth C-030 (100 sqm) + masterclass sessions, DACH territory, full-suite focus
- [Enterprise Sales Insider Summit, Oct 22, London](https://wiki-rosy-zeta.vercel.app/learnings/enterprise-sales-insider-summit-oct-22-london.md): Speaker-sponsored half-day summit — The Drift, 110 Bishopsgate, London, 22 October 2026 — EMEA UKI field event targeting senior enterprise sales and marketing leaders, Agent Orchestration + Opal focus
- [Exit Five Drive 2026, Stowe Vermont](https://wiki-rosy-zeta.vercel.app/learnings/exit-five-drive-vermont-2026.md): Tradeshow sponsor — 10×10 booth + 60-min workshop + hosted dinner, The Lodge at Spruce Peak, Stowe VT, 8–10 September 2026
- [Finserv Brunch — Opticon NYC 2026 (Sagepath / Altudo)](https://wiki-rosy-zeta.vercel.app/learnings/finserv-brunch-opticon-nyc-2026.md): Partner-hosted Financial Services brunch for 30 customers & prospects — Electric Lemon, Hudson Yards, New York, 2 Sep 2026 — small roundtable with Sagepath Reply & Altudo
- [HCIC 2026, Orlando](https://wiki-rosy-zeta.vercel.app/learnings/hcic-2026-orlando.md): Healthcare Interactive Conference — Silver sponsor, 10×10 booth + facilitated luncheon roundtable, Omni Orlando Resort at ChampionsGate, 25–28 Oct 2026
- [Hosted Event - Multi-Partner - HCIC - Orlando](https://wiki-rosy-zeta.vercel.app/learnings/hosted-event-multi-partner-hcic-orlando.md): Multi-partner hosted customer appreciation event at HCIC, Orlando — 27 Oct 2026 — Partner Marketing, North America
- [Hosted Event — Berlin, Opal & CMP, October 2026](https://wiki-rosy-zeta.vercel.app/learnings/hosted-event-berlin-opal-cmp-october-2026.md): EMEA DACH hosted morning event in Berlin, 26 Oct 2026 — two presentations on Opal and CMP for digital & AI leaders, followed by lunch and networking, pipeline generation objective
- [Hosted Event — UKI GEO Roundtable Lunch & Learn, October 2026](https://wiki-rosy-zeta.vercel.app/learnings/hosted-event-uki-geo-roundtable-lunch-learn-october-2026.md): Optimizely-hosted roundtable lunch & learn focused on GEO (Generative Engine Optimisation) for the CMS customer base — EMEA UKI, 15 Oct 2026, 30-min presentation by Julia Maguire
- [Human[X] Europe, Amsterdam 2026](https://wiki-rosy-zeta.vercel.app/learnings/human-x-europe-amsterdam-sept-2026.md): Sponsored AI tradeshow — RAI Amsterdam, 22–24 September 2026 — 54 m² island booth (Stand F25) + masterclass + 25 curated 1:1 meetings, Opal & Agent Orchestration focus
- [MAICON 2026, Cleveland](https://wiki-rosy-zeta.vercel.app/learnings/maicon-cleveland-2026.md): Gold Sponsor — 10×10 booth + 15-min demo session, Huntington Convention Center, Cleveland, OH, 13–15 October 2026 — AI conference for marketing leaders, Opal/Agent Orchestration focus
- [Marketing Brew Summit, New York, Sept 30](https://wiki-rosy-zeta.vercel.app/learnings/marketing-brew-summit-new-york-2026.md): Sponsored tradeshow — Marketing Brew Summit, New York, 30 September 2026 — NA Field event targeting marketing leaders, Agent Orchestration + Opal focus
- [Martech 2026 – Resumé, Stockholm (Valtech)](https://wiki-rosy-zeta.vercel.app/learnings/martech-2026-resume-valtech-stockholm.md): Sponsored tradeshow — Grand Hotel, Stockholm, 24 September 2026 — Optimizely & Valtech (Premium Platinum) co-presence with stage session + booth; Opal AI + CMP focus, EMEA Nordics
- [MarTech Mavericks Dinner, Sydney](https://wiki-rosy-zeta.vercel.app/learnings/martech-mavericks-dinner-sydney.md): Intimate hosted dinner for 14 senior ANZ digital and marketing leaders — Sydney, 15 September 2026 — Agent Orchestration / Opal narrative, hosted by CCO Allison Skidmore
- [NA - CAB, Partner Forum & OMVP Summit](https://wiki-rosy-zeta.vercel.app/learnings/na-cab-partner-forum-omvp-summit.md): Ancillary hosted event at Javits Centre, New York, 31 Aug 2026 — CAB, Partner Forum & OMVP Summit held the day before Opticon NA
- [Opticon London 2026](https://wiki-rosy-zeta.vercel.app/learnings/opticon-london-2026.md): Optimizely's flagship hosted user conference for UKI & Europe — Barbican Centre, London, 13 October 2026 — brand relaunch, AI-first messaging, pipeline generation
- [Opticon New York 2026](https://wiki-rosy-zeta.vercel.app/learnings/opticon-new-york-2026.md): Optimizely's flagship hosted conference — New York, 1 September 2026 — brand relaunch, AI-first messaging, pipeline generation
- [Opticon Online 2026](https://wiki-rosy-zeta.vercel.app/learnings/opticon-online-2026.md): Optimizely's annual virtual conference — global, online, 21 October 2026, 10am–12pm ET — hosted event targeting 4,500 registrations and 900 live MQLs
- [Opticon Sales Dinners 2026, New York](https://wiki-rosy-zeta.vercel.app/learnings/opticon-sales-dinners-2026-new-york.md): Four hosted sales dinners (B2B, B2C, Regulated, Commerce) — 6–9 PM EDT, New York, 31 August 2026, aligned to Opticon 2026
- [Partner Event - Combinaut - HCIC Orlando - Oct. 27](https://wiki-rosy-zeta.vercel.app/learnings/partner-event-combinaut-hcic-orlando-oct-27.md): Sponsored happy-hour evening activation with technology partner Combinaut/SPARK at HCIC, Orlando — 27 October 2026, 8 PM
- [Roadshow Stockholm 2026](https://wiki-rosy-zeta.vercel.app/learnings/roadshow-stockholm-2026.md): Optimizely-hosted evening event — keynotes, live Opal demos, customer case & networking, Grand Hôtel Stockholm, 15 October 2026 — EMEA Nordics field event
- [ScaleUp:AI 2026, New York City](https://wiki-rosy-zeta.vercel.app/learnings/scaleup-ai-2026-new-york-city.md): AI leadership conference — portfolio partner presence, co-branded video, demo video + VIP tickets, Quorum by Convene NYC, 6 October 2026
- [Technology for Marketing 2026, London](https://wiki-rosy-zeta.vercel.app/learnings/technology-for-marketing-london-2026.md): Sponsored tradeshow — booth stand + speaking session, London, 23–24 September 2026 — EMEA UKI field event targeting marketing leaders
- [UK/CE - CAB, Partner Forum & OMVP Summit](https://wiki-rosy-zeta.vercel.app/learnings/uk-ce-cab-partner-forum-omvp-summit.md): Ancillary hosted event at Barbican Centre, London, 12 Oct 2026 — CAB, Partner Forum & OMVP Summit held the day before Opticon
- [Verndale - Flight Club - Denver](https://wiki-rosy-zeta.vercel.app/learnings/verndale-flight-club-denver.md): Co-hosted ancillary evening event with Verndale at Content Marketing World — Flight Club Darts, Denver, 5 Oct 2026, 6:30–8:30 pm MT, 25 attendees
- [What's new, what's next — Optimizely Commerce Connect Webinar](https://wiki-rosy-zeta.vercel.app/learnings/whats-new-whats-next-optimizely-commerce-connect-webinar.md): Nordic Q3 hosted webinar on Commerce & Opal / Agent Orchestration for customers, prospects and strategic partners — 10 September 2026

## Web

- [[250729 Felix EXP] Plans page: new template — +24.85% form conversion lift](https://wiki-rosy-zeta.vercel.app/learnings/250729-felix-exp-plans-page-new-template-24-85-form-conversion-lift.md): A new page template for /plans/request-pricing/ increased form submission rate by +24.85% (abs. +3.86pp) at 95% confidence, confirming the redesign as a clear win.
- [Get started — Inconclusive: full-width CTA shows +9.1% directional lift, needs more data](https://wiki-rosy-zeta.vercel.app/learnings/get-started-inconclusive-full-width-cta-shows-9-1-directional-lift-needs.md): Making the "Get started" CTA button full-width showed a +9.1% relative lift in form completions, but the result is not statistically significant — experiment must be re-run to a larger sample before any shipping decision.